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Design Works Studio
Roadrunner is a luxury apartment community located in Scottsdale, Arizona. Roadrunner was developed by JLB, which offers a wide range of property development from high-end apartment communities, student housing to mixed use developments throughout the United States.
Brand strategy | brand guide | logo development | collateral brochure | copywriting | corporate identity | business cards | letterhead | note card | envelopes
The inspiration for Roadrunner evolved from the name itself and the eclectic concept of the property. The design featured bold, bright colors and even an Airstream as a focal point in one of the courtyards. The architecture has a retro, modern aesthetic and the geometric shapes bring it all together.
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