The Arlington Mansfield Library Partnership was created to address several key issues, a shared school system, location of 
both branches is in close proximity to all residents, to expand co-sharing of services and collections, and funding cuts. They 
needed a fresh identity to launch this joint library partnership. The final concept was "Great Minds Think Alike." It is bright 
and eye-catching and focuses on these keywords: Learn. Read. Share. Connect. Grow. All the things you would expect from a great library partnership. This co-sharing approach opened up all kinds of new opportunities and access.

Brand strategy | brand guide | library card + fob visuals | billboard | poster | postcard | web assets