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Design Works Studio

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BORA® Portamate, an Affinity Tools Company, is a global manufacturer of power tools and accessories that enhance your equipment.

Product packaging | corporate identity | logo development | collateral brochure | brand guide | brand colors

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The concept

The creative concept for BORA® Portamate was to combine both brands into one. We wanted to create an identity that stood out from the competition. Extensive research into other brands in the market place we noticed most of the industry was using red, blue and yellow. Through many iterations, we landed on an unique shade of orange that was a key part of the rebranding efforts.